He sent the Malvasia vine to the recently discovered island and ordered the production of wines to commence. Soon enough England no longer had to deal with a monopoly by Venice. New wines started showing promise on Madeira and it became advantageous for the English to switch their trade to the Island where they could get wines of the same level of quality.

During this time "Malmsey" became the English word for Malvasia. Boal vines from Burgundy, were called Bual;and the vines imported from the Rhineland, Riesling, were called Sercial. However, the origin of Verdelho vines is not precisely known. All these wines would later be called by their generic name "Madeira"...